Looking to take your business to the next level? Then check out these 10 practical ways to expand your business.
When you first started your business, you probably did a lot of
research. You may have sought help from advisors; you may have gotten
information from books, magazines and other readily available sources.
You invested a lot-in terms of money,time and sweat equity-to get your business off the ground. So...now what?
For those of you who have survived startup and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status. There are numerous possibilities, 10 of which we'll outline here. Choosing the proper one (or ones) for your business will depend on the type of business you own, your available resources, and how much money, time and sweat equity you're willing to invest all over again. If you're ready to grow, we're ready to help.
1. Open another location. This might not be your best choice for business expansion, but it's listed first here because that's what often comes to mind first for so many entrepreneurs considering expansion. "Physical expansion isn't always the best growth answer without careful research, planning and number-planning," says small-business speaker, writer and consultant Frances McGuckin , who offers the following tips for anyone considering another location:
- Make sure you're maintaining a consistent bottom-line profit and that you've shown steady growth over the past few years.
- Look at the trends, both economic and consumer, for indications on your company's staying power.
- Make sure your administrative systems and management team are extraordinary-you'll need them to get a new location up and running.
- Prepare a complete business plan for a new location.
- Determine where and how you'll obtain financing. (See " Got Cash? " for financing tips.)
- Choose your location based on what's best for your business, not your wallet.
"We chose franchising as the vehicle for expansion because we wanted an operating system that would allow ownership on the part of the staff operating Young Rembrandts locations in markets outside our home territory," says Bette. "When people have a vested interest in their work, they enjoy it more, bring more to the table and are more successful overall. Franchising is a perfect system to accomplish those goals."
Streamlining their internal systems and marketing in nearby states helped the couple bring in their first few franchisees. With seven units and some time under their belt, they then signed on with two national franchise broker firms. Now with 30 franchisees nationwide, they're staying true to their vision of steady growth. "Before we began franchising, we were teaching 2,500 children in the Chicago market," says Bette. "Today we teach more than 9,000 children nationwide, and that number will continue to grow dramatically as we grow our franchise system."
Bette advises networking within the franchise community-become a member of the International Franchise Association and find a good franchise attorney as well as a mentor who's been through the franchise process. "You need to be open to growing and expanding your vision," Bette says, "but at the same time, be a strong leader who knows how to keep the key vision in focus at all times."
3. License your product. This can be an effective, low-cost growth medium, particularly if you have a service product or branded product, notes Larry Bennett, director of the Larry Friedman International Center for Entrepreneurship at Johnson & Wales University in Providence, Rhode Island. "You can receive upfront monies and royalties from the continued sales or use of your software, name brand, etc.-if it's successful," he says. Licensing also minimizes your risk and is low cost in comparison to the price of starting your own company to produce and sell your brand or product.
To find a licensing partner, start by researching companies that provide products or services similar to yours. "[But] before you set up a meeting or contact any company, find a competent attorney who specializes in intellectual property rights," advises Bennett. "This is the best way to minimize the risk of losing control of your service or product."
4. Form an alliance. Aligning yourself with a similar type of business can be a powerful way to expand quickly. Last spring, Jim Labadie purchased a CD seminar set from a fellow fitness professional, Ryan Lee, on how to make and sell fitness information products. It was a move that proved lucrative for Labadie, who at the time was running an upscale personal training firm he'd founded in 2001. "What I learned on [Lee's] CDs allowed me to develop my products and form alliances within the industry," says Labadie, who now teaches business skills to fitness professionals via a series of products he created and sells on his Web site, HowToGetMoreClients.com .
Seeing that Labadie had created some well-received products of his own, Lee agreed to promote Labadie's product to his long contact list of personal trainers. "That resulted in a decent amount of sales," says Labadie-in fact, he's increased sales 500 percent since he created and started selling the products in 2001. "Plus, there have been other similar alliances I've formed with other trainers and Web sites that sell my products for a commission."
If the thought of shelling out commissions or any of your own money for the sake of an alliance makes you uncomfortable, Labadie advises looking at the big picture: "If you want to keep all the money to yourself, you're really shooting yourself in the foot," says the Tampa, Florida, entrepreneur. "You need to align with other businesses that already have lists of prospective customers. It's the fastest way to success."
5. Diversify. Small-business consultant McGuckin offers several ideas for diversifying your product or service line:
- Sell complementary products or services
- Teach adult education or other types of classes
- Import or export yours or others' products
- Become a paid speaker or columnist
Diversifying was always in the works for Darien, Connecticut, entrepreneurs Rebecca Cutler and Jennifer Krane, creators of the "raising a racquet" line of maternity tenniswear , launched in 2002. "We had always planned to expand into other 'thematic' kits, consistent with our philosophies of versatility, style, health and fun," says Cutler. "Once we'd begun to establish a loyal wholesale customer base and achieve some retail brand recognition, we then broadened our product base with two line extensions, 'raising a racquet golf' and 'raising a racquet yoga.'"
Rolling out the new lines last year allowed the partners' current retail outlets to carry more of their inventory. "It also broadened our target audience and increased our presence in the marketplace, giving us the credibility to approach much larger retailers," notes Cutler, who expects to double their 2003 sales this year and further diversify the company's product lines. "As proof, we've recently been selected by Bloomingdale's, A Pea in the Pod and Mimi Maternity."
6. Target other markets. Your current market is serving you well. Are there others? You bet. "My other markets are what make money for me," says McGuckin. Electronic and foreign rights, entrepreneurship programs, speaking events and software offerings produce multiple revenue streams for McGuckin, from multiple markets.
"If your consumer market ranges from teenagers to college students, think about where these people spend most of their time," says McGuckin. "Could you introduce your business to schools, clubs or colleges? You could offer discounts to special-interest clubs or donate part of [your profits] to schools and associations."
Baby boomers, elderly folks, teens, tweens...let your imagination take you where you need to be. Then take your product to the markets that need it.
7. Win a government contract. "The best way for a small business to grow is to have the federal government as a customer," wrote Rep. Nydia M. Velazquez, ranking Democratic member of the House Small Business Committee, in August 2003. "The U.S. government is the largest buyer of goods and services in the world, with total procurement dollars reaching approximately $235 billion in 2002 alone."
Working with your local SBA and SBDC offices as well as the Service Corps of Retired Executives and your local, regional or state Economic Development Agency will help you determine the types of contracts available to you. The U.S. Chamber of Commerce and the SBA also have a Business Matchmaking Program designed to match entrepreneurs with buyers. "A fair amount of patience is required in working to secure most government contracts," says Johnson & Wales University's Bennett. "Requests for proposals usually require a significant amount of groundwork and research. If you're not prepared to take the time to fully comply with RFP terms and conditions, you'll only be wasting your time."
This might sound like a lot of work, but it could be worth it: "The good part about winning government contracts," says Bennett, "is that once you've jumped through the hoops and win a bid, you're generally not subject to the level of external competition of the outside marketplaces."
8. Merge with or acquire another business. In 1996, when Mark Fasciano founded FatWire , a Mineola, New York, content management software company, he certainly couldn't have predicted what would happen a few years later. Just as FatWire was gaining market momentum, the tech downturn hit hard. "We were unable to generate the growth needed to maximize the strategic partnerships we'd established with key industry players," Fasciano says. "During this tech 'winter,' we concentrated on survival and servicing our clients, while searching for an opportunity to jump-start the company's growth. That growth opportunity came last year at the expense of one of our competitors."
Scooping up the bankrupt company, divine Inc., from the auction block was the easy part; then came the integration of the two companies. "The process was intense and exhausting," says Fasciano, who notes four keys to their success:
- Customer retention. "I personally spoke with 150 customers within the first few weeks of consummating the deal, and I met with 45 clients around the globe in the first six months," notes Fasciano. They've retained 95 percent of the divine Inc. customer base.
- Staff retention. Fasciano rehired the best and brightest of divine's staff.
- Melding technologies. "One of the reasons I was so confident about this acquisition was the two product architectures were very similar," says Fasciano. This allowed for a smooth integration of the two technologies.
- Focus. "Maybe the biggest reason this acquisition has worked so well is the focus that FatWire has brought to a neglected product," says Fasciano.
9. Expand globally. Not only did FatWire grow in terms of customers and sales, it also experienced global growth simply as a result of integrating the best of the divine and FatWire technologies. "FatWire finally has international reach-we've established new offices in the United Kingdom, France, Italy, Spain, Holland, Germany, China, Japan and Singapore," says Fasciano. This increased market share is what will allow FatWire to realize sustained growth.
But you don't need to acquire another business to expand globally. You just need to prime your offering for an international market the way FatWire was primed following the integration of its technologies with divine's.
You'll also need a foreign distributor who'll carry an inventory of your product and resell it in their domestic markets. You can locate foreign distributors by scouring your city or state for a foreign company with a U.S. representative. Trade groups, foreign chambers of commerce in the United States, and branches of American chambers of commerce in foreign countries are also good places to find distributors you can work with.
10. Expand to the Internet. "Bill Gates said that by the end of 2002, there will be only two kinds of businesses: those with an Internet presence, and those with no business at all," notes Sally Falkow a Pasadena, California, Web content strategist. "Perhaps this is overstating the case, but an effective Web site is becoming an integral part of business today."
Landing your Web site in search engine results is key-more than 80 percent of traffic comes via search engines, according to Falkow. "As there are now more than 4 billion Web pages and traffic on the Internet doubles every 100 days, making your Web site visible is vital," she says. "You need every weapon you can get."
Design and programming are also important, but it's your content that will draw a visitor into your site and get them to stay. Says Falkow, "Putting together a content strategy based on user behavior, measuring and tracking visitor click streams, and writing the content based on researched keywords will get you excellent search results and meet the needs of your visitors."
But Noah found grace in the eyes of the
LORD. ( Genesis 6:8 )
My Dear in Him,
Please follow me to study this words of hope from
the beginning to the end of the messages so you can found grace in the eyes of
The Almighty Father in obedience to The Divine direction to His prophet.
The word “grace” appears for the first time in the Bible in this verse. Noah
lived in the midst of the most heinously evil society the world had known, but
because he had found grace, God favored him with personal instruction about the
coming catastrophic judgment and the details for a new beginning on earth.The language of Genesis 6:8 gives us insight into Noah’s character. “Found” is a simple active perfect verb, not a passive one. Thus, Noah found favor—grace—in God’s eyes because he was actively looking for it. Likewise, Adam found no helpmate from among the animals that was suitable for him (Genesis 2:20), and Noah’s dove did not find rest for the sole of her foot (Genesis 8:9). Laban did not find his household images that Rachel had stolen and hidden (Genesis 31:35), and Hilkiah the priest found a book of the law of the Lord given by Moses
(2 Chronicles 34:14-15). God could have used a passive verb in reference to Noah, but He did not.
What can we learn from the life of this great man?
Evidently, God intended for us to know this key factor: Noah’s life was righteous—in spite of the horrible condition of the world of his day. He was looking for God’s direction and for the answers to his heart’s cry. Noah wasn’t merely hanging around waiting for the inevitable destruction that he sensed must come as a result of the awful rebellion that surrounded him. Noah was anticipating a response from God—and when God finally did give him instruction, Noah “found” the favor that he sought!
Captain of Industry
Many centuries later, God warned Ezekiel of future judgment that would happen to the land of Israel because of its wickedness. God identified three men—Noah, Daniel, and Job—as examples of the best “righteous” men in history (Ezekiel 14:14, 20). If that comparison has any meaning, Noah was much more than a mere chance recipient of God’s grace.
Job was “the greatest of all the men of the east” (Job 1:3). His livestock resources (mainly those for caravan duty) were enormous. That certainly meant that he was a successful trade broker and possibly a source for prized stock. He had multiple houses and land—so much so that “bands” from nearby nations were necessary to destroy his wealth.
God had labeled Job “my servant...there is none like him in the earth, a perfect [blameless] and an upright man, one that feareth God, and escheweth [shuns] evil” (Job 1:8). Job was much more than a “nice guy.” He was probably the wealthiest man of his day, and yet he was of such godly character that God used him to teach Satan a lesson!
Daniel was one of the king’s descendants and nobles from Judah taken captive by Nebuchadnezzar (Daniel 1:3). The account of Daniel and his three godly friends is well known among Christians, but the young adult experiences of Daniel often overshadow the long life that he led as the leader of the “scientists” (learned men) of that day. He was commissioned as a “great man” by Nebuchadnezzar and “sat in the gate of the king” (Daniel 2:48-49). Daniel served in some form of senior political and advisory position for six kings over some 70 years. Not bad for a captive!
God identified Daniel as a “man greatly beloved” (Daniel 10:11). He was privileged to have unusual spiritual insight, which he could have used to his personal advantage. But he always made it clear that he was gifted by God’s grace—to whom he always gave credit. Furthermore, God used Daniel to record several of the most remarkable prophecies in all of Scripture. Scholars are still discussing the book of Daniel. He was a significant person indeed!
If the comparisons of the righteous men listed in Ezekiel 14 are to be genuine comparisons, Noah must have been a person of significance in his region—if not well known throughout the world of his day. He clearly possessed or had access to the resources and skills needed to accomplish the monumental task that was assigned to him. Since God’s instructions to build the Ark are somewhat general, it is not beyond reason to assume that Noah ran an architectural and contracting business of some kind.
The pre-Flood civilization would certainly have been advanced enough for such an enterprise. The evolutionary cloud has mesmerized most of the world into relegating the “ancient” world into some sort of pre-human existence—living in caves and grass huts with animal skins for clothing. The Bible paints a much different picture! There were cities during Noah’s day, as well as developed technology that included metallurgy and the skills to build and market musical instruments (Genesis 4:17-22). Somebody had to construct the habitations for the growing population, and someone had to coordinate the distribution and development of those manufacturing places that produced the products needed by that society.
The world of Noah was very wicked, but it functioned with much the same needs as our current world. When the Lord Jesus wanted to emphasize the suddenness of the destruction in the coming end-times judgment, He did it by drawing a comparison with the “ordinary” life of the populations around Noah.
And as it was in the days of Noe, so shall it be
also in the days of the Son of man. They did eat, they drank, they married
wives, they were given in marriage, until the day that Noah entered into the
ark, and the flood came, and destroyed them all. (Luke 17:26-27)
Noah was an important man in his day. Whether he was a general contractor,
an architect, or a business baron is pretty much an educated guess. But the
fact that he found grace is important. Noah was fully dedicated to the
work of God during his life.Walked with God
The Bible says that Noah was one of only two men in all of history who “walked with God” (Genesis 6:9). The other is Enoch, who may be more well known since he was taken up into God’s presence without dying (Genesis 5:24). Efforts by some to portray Noah as a bumbling, drunken hypocrite are simply not true. God’s commentary is that Noah was “just” and “perfect” (upright, without blemish). The Creator entrusted him with a monumental task that is unique in all of history.
Noah was “just.” That simply means that he was known for his equitable dealings with others. Even in the wicked world that disgusted the Creator, Noah was “justified” in his dealings. He charged reasonable prices for his work. He gave a good product (whatever it was) to those who employed his services. His honest dealings gave rise to his influence in the community. He was proven to be a man of integrity (Genesis 7:1).
Noah was “perfect.” That precious reputation, at least from God’s perspective, means that he was a man without condemnation. His “just” dealings resulted in a “blameless” record. Whatever the wicked people of his day may have said behind his back, they knew that Noah was above reproach. Just as folks today often resort to rumor-mongering and distortion of facts to cover their own guilt, those around Noah no doubt employed some of the same practices to discredit righteous Noah. He may well have had that kind of treatment, but God saw that he was “perfect.”
Preacher of Righteousness
Peter called Noah a “preacher of righteousness” (2 Peter 2:5). Think of what that means in the context of Genesis 6! The whole earth was “filled with violence” and “every heart” only thought of evil. The social milieu must have been a real mess. Yet Noah had the guts to stand up publically for the righteous behavior that just about everyone else openly and loudly rejected.
Perhaps his extended family members, and even some or most of his employees, were under his influence. But by the time the judgment of God fell, only Noah, his wife, and three of their sons and their wives were willing to follow his leadership into the Ark. Many would consider a ministry with such results a failure today, and yet God insisted that Noah’s faith not only “saved” his family but the future world from extinction (Hebrews 11:7)!
We are not told in Scripture what Noah preached about. Enoch (the other man who walked with God) preached about the return of the Lord in judgment (Jude 1:14-15). Noah may well have preached about the coming judgment of the Flood and the desperate need of the world’s people to turn back to their Creator for salvation. Whatever he may have preached and however he implemented his heart’s desire, Noah was labeled a “preacher of righteousness” by the only Judge that ultimately counts.
God’s grace is always available. It is not hidden from anyone. But it must be “found” by God’s servants as we “come boldly unto the throne of grace, that we may obtain mercy, and find grace to help in time of need” (Hebrews 4:16).
My Most Beloved,
If you look for God with your whole heart you will find Him and He
will remove that affliction out of your life, family, marriage and business.
God is great and also the wisest personage in the
universe. Your decision to look for Him today as the solution to the problems
that have weighed you down in this life is the only key to the problem.
You might be among those who are searching for God but
not with your whole heart. You might also be searching for God and at the same
time going to the places you know from your heart that is not pleasing to God
Almighty.
God is everywhere you go though not accessible from all
places you have fixed your heart for the solution to your needs.
So many people have looked for this God through many
gods of various religions and yet they are still confused of life and why they
even came into existence.
Others have believed that joining different kinds of
Self Realization organizations is the key to actualize and realize what they
are looking for.
I have seen others who are tired of other gods of other
people but now they have decided to create their own gods to worship. Can a man
create God?
Yet many men have created gods and deceived you to
worship them.
Many are calling upon the names of other gods they do
not know about simply because they want to try a certain kind of worship and
see how it can be with them. Some others
are busy looking for a place to discover another strange god which is not yet
discovered by any other man. If we move
a little into the Bible book we will discover the exact message of God
concerning searching and developing gods in any other scientific method which
the Bible rightly stipulated, “Thou shalt have no other gods before me.
Thou shalt not make unto thee any graven image, or any
likeness of any thing that is in heaven above, or that is in the earth beneath,
or that is in the water under the earth:
Thou shalt not bow down thyself to them, nor serve
them: for I the LORD thy God am a jealous God, visiting the iniquity of the
fathers upon the children unto the third and fourth generation of them that
hate me;
And showing mercy unto thousands of them that love me,
and keep my commandments.” – EXODUS 20: 3-6.
God is warning you from this portion of the scripture
to stop developing any form of worship that will
entice you to worship other gods.
God is also warning you in particular to remove and
throw away those gods you kept in secret places which men do not know you are
worshipping.
Stars and other things in the skies are not made to be
worshipped by The Almighty Father and the Creator of universe. God commanded
you also never to worship gods of woods, silvers, gold and iron.
God
spoke to us through Moses and said. “And
the LORD commanded me at that time to teach you statutes and judgments, that ye
might do them in the land whither ye go over to possess it.
Take
ye therefore good heed unto yourselves; for ye saw no manner of similitude on
the day that the LORD spake unto you in Horeb out of the midst of the fire:
Lest
ye corrupt yourselves, and make you a graven image, the similitude of any
figure, the likeness of male or female,
The
likeness of any beast that is on the earth, the likeness of any winged fowl
that flieth in the air,
The
likeness of any thing that creepeth on the ground, the likeness of any fish
that is in the waters beneath the earth:
And
lest thou lift up thine eyes unto heaven, and when thou seest the sun, and the
moon, and the stars, even all the host of heaven, shouldest be driven to
worship them, and serve them, which the LORD thy God hath divided unto all
nations under the whole heaven. - Deuteronomy
4:14-19
God is angry with you as you are bowing down to them
and this is the source of those problems that refuses to go out of your life.
The Almighty Father does not want you to worship the gods of your land.
Some people do carry the gods of their lands in wooden
form to another country for worshipping purposes but The Almighty Father cannot
be carried in a wooden form because He is accessible from any place and any
condition you can call Him in truth and in Spirit wholeheartedly.
There is no good gods in seas and oceans. There is no
marine good gods that is capable to do what Almighty God cannot do for you.
He warned you never to bow down to any of them. Your
destiny is purely in the hand of The Almighty Father. None of your blessings
comes as a result of worshipping idols.
God is jealous and will not be happy if you are giving
the glories that are due to His Most Holy Name, Jehovah to other gods of
nations and other gods who have ears but cannot hear.
If you believe me today, and decide to drop those gods you
are serving and to come to The Almighty Jehovah through His Son, Jesus Christ.
The
Bible warned, “As
many as I love, I rebuke and chasten: be zealous therefore, and repent. Behold,
I stand at the door, and knock:
if any man hear my voice, and open the door,
I will come in to him, and will sup with him, and he with me.
To
him that overcometh will I grant to sit with me in my throne, even as I also
overcame, and am set down with my Father in his throne. He that hath an ear, let him hear what the
Spirit saith unto the churches. The Revelation of Saint John 3:19-22.
Why not decide right now as you are reading this
message and give your entire life to your Creator so it shall be well with you,
your family and all your businesses?
Will you continue to serve the gods that demands for
the blood of your children for ritual purposes and sacrifices so as to bless
and protect you?
Will you serve the gods that takes away your fertility
in other to give you unrealistic financial blessings and fame?
Reason well before you go.
God is telling me that some group of people is trying
to initiate you into a cult, an occult group, a satanic system of worship.
Please beware and run away for your dear life so you
will not regret the final outcome of it.
There is nothing absolutely good in Satan. He is a liar
and father of all liars.
If you believe this message is for you in particular
and you wants to be saved before it is too late. Why not call my attention for
my direction to establish your faith in Jesus Christ?
Accept and Confess the name of Jesus Christ so He shall
come into your life and be your God as you have totally dropped all form of
other gods with sincere heart.
Jesus
saith unto him, I am the way, the truth, and the life: no man cometh unto the
Father, but by me.If ye had known me, ye should have known my Father also: and from henceforth ye know him, and have seen him.- JOHN 14:6-7
Am available to assist you to develop your faith in God
and also to pray with you for instant divine solution to those problems that has
taken you far and wide without hope for solution.
“And thou, Solomon my son, know thou the God of thy
father, and serve him with a perfect heart and with a willing mind: for the
LORD searcheth all hearts, and understandeth all the imaginations of the thoughts:
if thou seek him, he will be found of thee; but if thou forsake him, he will
cast thee off for ever. - I CHRONICLES 28:9.
God bless you for giving a listening ear to this
message of God that is specially made for you today for your upliftment.
If you are moved by the Spirit of God to
support this work. Please don’t hesitate to tell us of how you are led by God
to assist. Or you can send us your Check to our office below for our mission to
Africa and building of schools for Orphans and Orphanage .
We need an offering and a monetary donation
motivated by the Spirit of God for the poor and less privileged because God
loves a cheerful giver.
Please
kindly send us Check of the amount placed in your heart by the Spirit of Most
High GOD JEHOVAH to- Bishop Uchenna Celestine Okonkwor
472 Amherst St
Suite 732225
Nashua, NH 03063
U.S.A.
Tel:
781-569-0201.
Alternatively, I will also suggest that you
forward your donation to us for the poor through Our Payoneer Bank Account
details below to make the deposit…
Bank Account Holder: Uchenna
Celestine Okonkwor
Bank Name: Bank Of America
Account #: 00003503352939167
ABA (Bank Routing) #: 061000052
Account Type: CHECKING.
Bank Name: Bank Of America
Account #: 00003503352939167
ABA (Bank Routing) #: 061000052
Account Type: CHECKING.
You may as well send your financial
donation in support of this missionary work through our paypal account at
zionagency@yahoo.com.
You can visit our outreach and ministerial sites below
for perusal to enable you understand our mission practically well. We need up to $2,ooo,000 to facilitate the
schools building project for the poor and less privileged. This will have
primary, secondary and University educational system. We are pleading that you
give us your financial contribution and support as you are capable and also led
by The Spirit of The Almighty God.
http://agnes-orphanage.blogspot.com/
God bless you.
Bishop Uchenna C. Okonkwor
472 Amherst St
Suite 732225
Nashua, NH 03063
Suite 732225
Nashua, NH 03063
781-569-0201.
U.S.A.
JESUS CHRIST IS THE LORD.
No comments :
Post a Comment